The Bigger Brother team worked with Virgin Money to build a new brand and service from scratch, helping university students to learn and gain better, more relevant access to the job market.

Along with partners such as Samsung, Sony Pictures, Amazon and Virgin Galactic, LifeStart gave students opportunities to develop and hone their skills by solving real business challenges.

By working with young people from an early stage, the bank followed a truly user-centered customer experience approach to help create a unique service that is developing lasting relationships with their future customers.

Throughout the entire process of creating the brand, designing the service and planning engagement activities, we involved the community via workshops, events and social networks.

LifeStart was created by students, for students.  A truly unique approach to venture building combing EdTech with FinTech and employment / employability.