The team worked on this exciting opportunity with Air Europa bringing progressive disruption to a market in need of technology innovation.
As part of the R&D process the team bench-marked all major airline and third party digital services in the industry and graded them against innovation, business design and usability criteria. The research was insightful and very conclusive: The sector as a whole needs to dramatically improve it’s UX and CX. A great opportunity to help the client standout.
After two years of very intense work, the team delivered a brand new digital identity for the brand plus an award-winning ecosystem of digital services to assist customers through a hassle free journey of trip planning, ticket purchasing, check-in, in-flight and arrival on destination. — personal travel pocket assistant
- 123% more sales through the app in the first 6 months
- 70% more website sales in the first 3 months
- 500% reduction in average check out time online
- Positive uplift in brand social channels
- Perception change from low cost airline to full service